Both Drawings · CAD ad groups, English and German. Quality Score and its three components, ad strength, and what the numbers say is actually holding quality down. One finding dominates: the ads and the keywords are healthy, and the landing pages are not.
22 of the 23 enabled keywords that carry a Quality Score rate their landing-page experience “below average” — every scored keyword in English, and 13 of 14 in German. Over the same keywords, ad relevance is average or better on 20 of 23 and expected click-through rate on 21 of 23. Both ads are EXCELLENT ad strength and approved.
That combination has one reading. Google thinks the keywords match the ads, and thinks the ads will be clicked — it is measured at 11.3% and 10.6% CTR, which bears that out. What it does not think is that the page delivers on the click. Quality Score here is a landing-page score wearing a keyword's name, and no amount of keyword or ad work will move it.
Across both ad groups, the 23 enabled keywords that Google has scored. A keyword needs traffic before it gets a rating at all, which is why the other 7 enabled keywords appear as “no data” in the tables below rather than as zeros.
The unweighted average Quality Score is 5.4 in English and 5.1 in German, which sounds mediocre. Weighted by what each keyword actually spends it is 6.8 and 6.7 — because the low scores sit almost entirely on keywords that take a few złoty a month. That gap is the healthy shape: spend is concentrated on the 7s.
Nothing is deteriorating. Four weeks flat in English, and German has climbed from 6.21 to 6.72. The alert rule for this — a two-point drop, or any score at or below 3, on a keyword clearing 100 impressions in 30 days — fires on nothing. Ten keywords clear that floor; seventeen do not and were not judged, which is the floor working rather than a gap.
Live status, bid and Quality Score with its three components, against what each keyword spent in the four complete weeks from 20 July. Paused rows are shaded.
| Keyword | Match | Bid | QS | Ad relevance | Landing page | Expected CTR | Spend 4w | Impr. |
|---|---|---|---|---|---|---|---|---|
ai for technical drawings | Phrase | 4.50 | 7 | above average | below average | above average | 1,658.05 | 2,750 |
ai for cad drawings | Exact | 7.50 | 7 | above average | below average | above average | 1,006.48 | 1,093 |
ai for cad drawings paused | Phrase | 5.00 | 7 | no data | no data | no data | 349.76 | 604 |
ai for technical drawings | Exact | 8.00 | 7 | above average | below average | above average | 344.07 | 285 |
ai for cad design | Exact | 7.00 | 6 | average | below average | above average | 94.06 | 80 |
ai assisted cad | Exact | 6.00 | 4 | average | below average | average | 74.24 | 106 |
cad with ai | Exact | 5.50 | 5 | above average | below average | average | 51.94 | 34 |
technical drawing ai | Exact | 6.00 | 5 | above average | below average | average | 15.72 | 20 |
ai engineering drawings | Exact | 3.50 | 3 | above average | below average | below average | 4.95 | 14 |
cad ai paused | Exact | 4.00 | — | no data | no data | no data | 3.97 | 4 |
ai in cad paused | Exact | 4.00 | — | no data | no data | no data | 3.71 | 11 |
ai assisted cad design | Exact | 3.00 | 5 | below average | below average | above average | — | 1 |
cad data extraction | Exact | 4.00 | — | no data | no data | no data | — | 1 |
cad data extraction | Phrase | 3.00 | — | no data | no data | no data | — | — |
ai cad drafting | Exact | 3.00 | — | no data | no data | no data | — | — |
ai for engineering drawings | Exact | 3.50 | — | no data | no data | no data | — | — |
ai cad paused | Exact | 4.00 | — | no data | no data | no data | — | 3 |
automated bom generation paused | Phrase | 3.00 | — | no data | no data | no data | — | — |
| Keyword | Match | Bid | QS | Ad relevance | Landing page | Expected CTR | Spend 4w | Impr. |
|---|---|---|---|---|---|---|---|---|
ki für technische zeichnungen | Phrase | 4.50 | 7 | above average | below average | above average | 732.15 | 1,672 |
ki für cad paused | Phrase | 4.50 | 6 | no data | no data | no data | 525.88 | 1,061 |
technische zeichnung ki | Exact | 6.00 | 7 | above average | below average | above average | 261.70 | 299 |
ki für cad | Exact | 4.50 | 6 | average | below average | above average | 161.49 | 194 |
ki in der konstruktion paused | Exact | 4.50 | 7 | no data | no data | no data | 109.72 | 66 |
cad mit ki | Exact | 5.00 | 5 | above average | below average | average | 101.63 | 230 |
ki für technische zeichnungen | Exact | 5.00 | 7 | above average | below average | above average | 75.92 | 89 |
ki konstruktion paused | Exact | 4.50 | 6 | no data | no data | no data | 67.25 | 77 |
ki cad konstruktion | Exact | 3.50 | 3 | below average | below average | average | 20.83 | 47 |
ki in der cad konstruktion | Exact | 4.00 | 6 | average | below average | above average | 20.67 | 39 |
ki konstruktion maschinenbau | Exact | 4.50 | 4 | average | below average | average | 14.16 | 35 |
ki technische zeichnung | Exact | 4.50 | 7 | above average | below average | above average | 10.51 | 14 |
ki für cad zeichnungen | Exact | 4.50 | 4 | average | below average | average | 10.40 | 16 |
pdf zu cad mit ki | Exact | 2.50 | — | no data | no data | no data | 4.00 | 1 |
cad konstruktion mit ki | Exact | 3.00 | 4 | average | below average | average | 2.95 | 7 |
ki in der mechanischen konstruktion | Exact | 2.50 | 7 | average | average | above average | — | 2 |
ki für cad modelle | Exact | 3.00 | 3 | below average | below average | average | — | 21 |
zeichnung digitalisieren | Phrase | 3.50 | 2 | average | below average | below average | — | 1 |
technische zeichnung digitalisieren | Exact | 5.00 | — | no data | no data | no data | — | 3 |
technische zeichnungen mit ki analysieren | Phrase | 4.00 | — | no data | no data | no data | — | 9 |
ki cad paused | Exact | 3.00 | — | no data | no data | no data | — | — |
cad ki paused | Exact | 3.00 | — | no data | no data | no data | — | — |
ki für konstruktion paused | Exact | 2.50 | — | no data | no data | no data | — | — |
Two German keywords are worth a second look, in opposite directions.
zeichnung digitalisieren Phrase scores 2 — the lowest in either ad group — on
below-average ad relevance and below-average expected CTR, and it has taken one impression in four weeks, so
it is not costing anything either. ki in der mechanischen konstruktion is the only keyword in
either ad group whose landing page is not below average, at QS 7 — on two impressions, so treat it
as a curiosity rather than a finding.
| Ad group | Ad id | Strength | Policy | Impr. | Clicks | CTR | CPC |
|---|---|---|---|---|---|---|---|
| [EN] Drawings · CAD | 819699126366 |
EXCELLENT | approved | 1,622 | 183 | 11.3% | 5.39 |
| [DE] Drawings · CAD | 817911593881 |
EXCELLENT | approved | 3,882 | 410 | 10.6% | 5.17 |
The English ad reads fewer impressions than its keywords do because that ad group's RSA was rebuilt on 4 August (POOR → EXCELLENT); this is the replacement, serving since. Both ads are approved with no policy limitations. There is nothing to fix on the creative side of these two ad groups — which is precisely why the landing-page rating is the whole story.
Two pages carry all of this traffic:
/deep-tech/agentic-ai/ai-for-technical-drawings-and-cad-file-analysis//de/ki-agenten/ki-fuer-technische-zeichnungen-und-die-analyse-von-cad-dateien/Both sit under a deep-tech / agentic-AI path rather than a manufacturing one, and both are the company's general capability page for drawing analysis rather than a page written for the query “AI for technical drawings”. Google's rating is consistent across 22 of 23 scored keywords in two languages, on two different URLs, against ads it rates EXCELLENT — that consistency is itself the evidence. A single mis-rated keyword is noise; twenty-two of twenty-three is a page problem.
What this check does not claim. It does not say the pages are bad, and it does not say a rewrite would lift Quality Score by any particular amount — landing-page experience is Google's judgment, not a measured user metric, and this account has too few conversions to test the claim against outcomes. It says the constraint sits on the page rather than on the keyword or the ad, and that every other quality signal in these two ad groups is already healthy.
wiki/paid-media/google-ads/account-state.md lists these ad groups as 9 enabled
keywords in English and 16 in German. Live on 17 August they hold 13 and 17. That
page was last fully rebuilt on 5 August and only the two Quoting ad groups were re-audited on the
13th, so the Drawings sections have been stale for twelve days. Corrected in the wiki alongside this
report.